We're just a bunch of misfits. Sally said so. And so do I.

I've been thinking about the local fashion scene here. SFFAMA, Inc. just had it's monthly fashion mixer at Otis lounge this past Thursday. What a freakin' scene, and best turn out we've had so far! I walked around, strutted my outfit (which by the by -- consisted of Yohji Yamamoto, Alexander Wang, and Tsumori Chrisato) and tried to look big and important while promoting our baby SFFAMA, Inc. After talking to a lot of industry people, I've decided that we San Franciscans are just a bunch of misfits. When I met Sally Singer last May at INFORUM she said "the fashion world is a bunch of misfits". You nailed it my dear Sally. For those of you who don't know who Sally Singer is, she's one of the fashion editors of Vogue. She's a UC Berkeley dropout, Yale-educated PhD, ex-eyebrow waxer and probably the biggest misfit of us all. She works directly under her highness (bow down to the queen) Anna Wintour herself. The Devil does not wear Prada people.

Back to my main point -- people use fashion as a medium for self expression when they feel dissonance with the outside world. Growing up in upper middle class suburbia (puke), I had to do just that. Being surrounded by a bunch of Aberzombies and grease-balls that looked like A|X threw up on them, I was always the most seemingly abberent. I know, I know, you poor little ex-rich girl you.

So what does all of this have to do with the local fashion scene? Absolutley everything. San Francisco is a bunch of misfits! No wonder the fashion scene here is so dysfunctional. We are a strong headed, opinonated, creative, entreprenurial, and extremely talented bunch. And congruent with our dear Aunt Sally's logic, which I completley agree with by the way, we should technically have the best fashion scene! It hurts me to say this -- but our fashion scene is comparable to a bucket of soapy water -- lacking cohesion. Perhaps it's because we are all so gosh darn fabulous and unique. San Francisco has a lot to offer the fashion world. SFFAMA, Inc's mission is to really capture the spirit of San Francisco and help translate that spirit into fashion. Real, amazing fashion.

The next mixer will be Thursday, February 4th from 5-9 PM @ the fabulously chic Otis Lounge (25 Maiden Ln). Hosts will be myself and Owen Geronimo. Come talk about fashion, tell me how much you love (or hate) my outfit, bat your long eyelashes, booze it up, watch live painting (or fantasize about being painted live), and check out the delicious man candy (mmm..some of it might actually be for sale -- j/k but you never know). See you all there!




Complex said...

Great post Scherry! Keep them coming for us misfits.

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